SO I got this email offer from newspaperarchive.com, who I used in the past, and almost went for the offer. But then I ran into issues. This is the email I ended up sending to their customer service:
Hi there,
I received an offer to reactivate my account for 50% off.
I wasn’t sure about it, but then thought, ah, what the heck, I can probably find some more stuff for my genealogy research.I clicked the link, which brought me to this page:
[URL HERE[When I clicked the “Save 50% Now” button to continue, a popup informed me:
“Sorry, but you are currently not eligible for this promotion.”What?
Why?
Why send me an email with an offer if I can’t use that offer?
I mean email marketing is about getting people to:
a) read the email
b) click through the email
c) take action on the page they are brought toHere I was, that most desirable of marketing targets, one willing to do all three things, and what do you do?
You tell me “no.”No only does this fail to make a sale, but it makes the potential customer (me) dislike you for pulling a bait-and-switch.
So tell me, what was the point of this whole exercise?
-Tev Kaber, annoyed