I was looking for a snack to bring to a meeting at work, and while reaching for some Quakes (flavored mini ricecakes – yummy) I noticed a solid black bag of Doritos, marked only “X-13D” in big letters, with a white box below with text saying “This is the x-13D Flavor Experiment.”
So of course, their clever marketing ploy was irresistable, so I shelled out a buck and bought the fat-laden bag of mystery.
I went to the meeting and passed the bag around, we all tried one.
“A big mac!”
Yes indeed, Doritos has produced a chip that captures the flavor of a Big Mac. Which is exactly what you expect – it tastes pretty good while you’re eating it, but afterwards, you’re like “bleh”.
So, 100 points for marketing, 50 points for amusement factor, 10 points for actual flavor, 10 points for nutritional value, 0 points for “will I buy it again”.
Score out of a possible 500: 170.
Bzzzt. Interesting idea, Doritos, but try again.