A few fairly recent marketing concepts should win the marketing equivalent of a Nobel Prize. Â Keep in mind this doesn’t mean they are good for you, or the environment, or anyone besides the companies who came up with the marketing. Â But for them, pure genius.
Wait, soft drink companies can skip all the sugar, flavor, carbonation, and WORK, and just sell a bottle of plain water? Â And charge the same or MORE than they do for soda? Â Brilliant! Â Hopefully the person who pointed this out to Coke got a big promotion.
I think Red Bull was the company to do this first – take soda, put in a little extra caffeine and a few supposedly “special” vitamins or whatnot, shrink the can down, and charge $2. Â They set the bar, and other companies followed in their footsteps.
100 calorie Packs
Take an existing product, shrink it down to a much smaller package, PROMOTE the fact that you have shrunk the size of the packaging, and bump the price by weight way up. Â Not only will people not complain that they are paying more for less, they will actually THANK you for it! Â Genius!